SoFA Market is an intimate food hall with a lineup of independent eateries, a neighborhood cafe, and house bar. We are located in the heart of the South First Arts (SoFA) District in San Jose, CA. Photos by Content.
Konjoe Tei's ramen, bowls and buns push the envelope in the food industry. Their Asian and Pacific Island inspired flavors and high-quality local ingredients define a New American culinary style. Founder, Joey Camacho, has always had a passion for cooking and food--having grown up in Guam where he was exposed to various flavors of Asia
Hawaiian Poke Bowl
A family owned and operated business, Hawaiian Poke Bowl sources sustainable and safe fish while utilizing all organic, GMO free, locally-sourced ingredients. Their nutritious and delicious poke bowls and acai bowls are prepared to-order with the perfect combination of healthy and deliciously tasty.
MILK & WOOD
Choose from a handful of exotic ice cream popsicle flavors. From thai tea, to taro, to mango-strawberry, Milk & Wood handcrafts their popsicles daily. With a full-service toppings bar, ice cream lovers choose from a variety of sweet and savory options like salted pretzels and crushed Oreos. Topped with a swirl of chocolate, vanilla, or caramel...done!
Vero's Coffee Bar
Vero's Coffee Bar is a family-owned and operated coffee house committed to serving high quality coffees with a personal touch. Offering classic methods of espresso preparation with cold brew and pour over options, Vero's also showcases a mastery of specialty drinks including the hand-shaved Mexican Mocha and authentic Horchata Latte.
Vitamina Juices & Blends
Vitamina Juices & Blends is a family-owned juice bar serving juice, smoothies, toasts and bowls. Their mission is to provide healthy options derived from natural and fresh ingredients that are not made from concentrates and artificial additives. Their food encourages healthy mentalities and productive lives.
1st St Food
1st St. Food is all about American fare made from organic high quality ingredients. Their menu includes burgers and plenty of classic sides from tater tots to fries. The menu comes alive when paired nicely with draft beer from the house bar. For simple, straight-forward hot food from the grill, First St. Food is the market's go-to cuisine.
Promising to showcase a classic and familiar sandwich menu, Toasted Craft Sandwiches boasts a full menu of all-American sandwiches. To retain a high artisanal quality, they source Boar's Head meats, cheeses, and condiments and hand slice all meats every morning. Breads are sourced from La Brea bakery and local favorite, Roma Bakery.
A lifelong resident of San Jose, owner David Perez believes in showcasing the finest flavors of Naples. Pizzetta 408 uses a restrained and measured amount of toppings to achieve the perfectly balanced pizza. It's an artisanal approach that has been handed down through generations, with its roots firmly in Naples, Italy.
Vietnamese food with a modern twist. Coming Soon.
Fresh vegetable cuisine.
An urban bar with architecturally themed cocktails made from high-end, small batch spirits and locally sourced ingredients. Menu is adjusted according to freshness and product availability. Premium wine and rotating local craft beers too.
Reserve your Sunday Brunch table!
SoFA Brunch Menu
Sunday Brunch is served from 10a-2p, while supplies last. Bottomless Mimosas ($12) available with purchase of an entree.
Toasted Craft Sandwiches
Taro French Toast
Taro bread french toast topped with seasonal berries, powdered sugar, and a side of syrup
Open-faced sourdough sandwich with cream cheese and lox
1st St Foods
Country Fried Chicken and Eggs
Two eggs over country fried chicken with sausage gravy and hash browns
Signature burger topped with a hearty fried egg
Filled with scrambled eggs, bacon, cheese, tater tots, and a mildly spicy chipotle sauce
Vitamina Juices & Blends
Flourless Oatmeal Waffles
Topped with fresh bananas & strawberries, organic maple syrup, & lightly salted Strauss butter. Optional: Add local organic hazelnut chocolate spread
Avocado Heaven Crunch
Organic blue corn chips with Vitamina’s housemade avocado spread
Freshly Squeezed Orange Juice
House-made sausage, free-range egg, roasted garlic, mozzarella, parmesan
Chorizo con Pappas Pizza
Free-range egg, cilantro pesto, chorizo, roasted potatoes, red onion, mozzarella, cotija cheese
So Gouda Pizza
Smoked gouda cheese, pancetta, bell peppers, mushrooms, roasted garlic, potatoes, free-range egg, crushed red chili, mozzarella
Spicy Miso Tsukemen (Dipping Ramen)
Chilled noodles, pork chashu, pork belly, ajitama, woodear mushrooms, scallions, yellow onions, lime
Pork Belly Buns
Hoisin, pickled apples, sambal mayo, scallions
Vero's Coffee Bar
Vero’s House Yogurt Parfait
A healthy serving of yogurt, fresh fruit, and granola
With hand-shaven Abuelita chocolate (hot or iced)
With house-made horchata (iced)
Assorted Breakfast Pastries
The Fountainhead Bar
Sparkling White Wine with Fresh Orange Juice
Carafe of Mimosa or Sangria
Serves 4-6 guests
Spicy Tito’s Bloody Mary
Tito's Vodka served with Cocktail Onions & Pickled Asparagus
Reserve Your SoFA Brunch Table
Didn't make a reservation? No worries. We have tables that are open to the public and available for self-seating.
SoFA Brunch FAQs
Where do I purchase my bottomless mimosa?
Bottomless mimosas are available at The Fountainhead Bar. You must purchase a brunch entree from any of our participating eateries. With your brunch entree purchase, you will be handed a ticket as your proof of purchase. Hand your ticket to us at the bar and make your $12 bottomless mimosa purchase. Head back to the bar with your mimosa glass to get your refill on!
How does Sunday brunch work at SoFA Market?
Peruse the participating eateries that we have at SoFA Market and purchase your own combination of brunch dishes! Each eatery has their own special brunch menu items. A good number of the items are intended to share with your party. The cost of dishes ranges from $8-$18.
All of our reservations begin at 10:00a and we do not reserve tables at later times throughout the day. We encourage our brunch patrons to spend the day with us sharing dishes, having drinks, lounging in the back patio, and walking around our beautiful SoFA District in downtown San Jose.
Become a SoFA Beta Test Diner
We started our Our SoFA Brunches as a Beta Brunch with a small group of testers. We like experimenting with dining here at the market, and we like it when you give us valuable feedback! Let us know that you're interested in being a beta test diner with us in the future.
ART, Pop-Ups & EVENTS
San Jose's SoFA District is leading the growth of a new creative vibe in downtown San Jose. Attend the district's South FIRST FRIDAYS Artwalk, catch a live show, dine with us, grab a seat at the bar, go dancing. There is plenty to do in the SoFA District.
About the Market
We are right here.
when WE BOUGHT THIS BUILDING AT THE END OF 2011...
it had been vacant for more than a few years. There was little street life in the neighborhood perhaps with the exception of the San Carlos and 1st St corner. The idea of a communal space or a neighborhood market came about as a way to help activate a street devoid of retail businesses.
We envisioned a group of like-minded vendors committed to creating a vibrant urban scene and interested in locally-sourced and organic products to come together and make something out of this empty space. It’s been a long road.
Building in downtown San Jose, CA has never been easy and it wasn’t easy for us. The financial risks were huge and finding tenants for an unproven concept was especially challenging. But we have made significant progress, albeit slowly. We’re proud of the work we’ve done so far. We treasure the high quality cafes and eateries who make SoFA Market a destination. We believe in Downtown San Jose and the SoFA District in particular.
Owner SoFA Market, Osmanthus Group
Be Our Guest
Welcome to our event space! Ask us about our private patio rentals, company happy hours, fundraising events, food & bar integrations and more.